In motion graphics, a tag is a succinct, 3 – 4 second presentation that occurs at the beginning or end of a television spot, news opening, or commercial. In commercials, tags are customized to reinforce a particular brand of the product being described,
recap its directive, and inform viewers where to go for additional information by providing a phone number or Web site address. The goal of this workshop is to further your ability to create meaningful connections between company identity and branding with the
use of motion design.